Puff’s pouring it up again. Today, it was announced that Ciroc’s parent company Diageo, has acquired tequila brand DeLeon. In statement, Puff said he was excitted about his latest endeavor.

“Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio. Expanding our relationship with Sean Combs into tequila was a natural choice given Sean’s ability to galvanize support for luxury brands, as we’ve seen with our work together on Cîroc. Ultra-premium and above tequila is a very exciting segment – we already have a strong brand there with Don Julio and are pleased to complement that offering with DeLeón.”